Actor Andy Serkis, LOTR's Gollum, has said the videogame still lacks deep narrative compared with Hollywood who "put so much into the writing".
He adds that the technology is here now and videogames are "a massive storytelling arena in the making" and we've reached "a fascinating time" within the industry.
"My children are beginning to play a lot of games. Games - there's no heart in them," says Serkis, in an interview with .
"They're not about anything that is lasting. We put so much into the writing of film scripts and plays, but not into games. And games are where the audience is going to be. In the next generation of kids, you're going to see a lot of storytelling in games."
"And I think it's important to invest in that. I absolutely think that gaming is a massive storytelling arena in the making and now the technology has arrived to do that. It's a fascinating time."
Uncharted, Metal Gear Solid 4, Grand Theft Auto IV - yep, I'd say we live in fascinating times. Of course our industry has to not only deliver great storytelling but the gameplay to go with it, in that regard Hollywood has it easy; lucky overpaid hacks.