What would a CES be without the unveiling of a new supercomputer called "Fusion Render Cloud"? A boring one, that's what.
This new tech can apparently stream "graphically-intensive applications" to essentially any mobile device with web access, without draining or crashing it. Crysis on your Nokia, gamer?
"Imagine playing the most visually intensive first person shooter game at the highest image quality settings on your cell phone without ever having to download and install the software, or use up valuable storage space or battery life with compute-intensive tasks," mused AMD's Charlie Boswell, digital media and entertainment director.
The big boys are taking notice as EA says it looks "forward to the new customers we can reach and the new interactive expressions that emerge from revolutionary technology" like the Cloud, and their sentiment was echoed by Lucasfilm, Dell and HP.
They ran a demonstration of EA and Pandemic's Mercenaries 2 being streamed to a HP Pavilion dv2 notebook.
So what's powering this new goliath, what's under the hood? AMD Phenom II processors, AMD 790 chipsets and ATI Radeon HD 4870 graphics processors - obviously giving 'Quad' and 'Tri SLi' a run for its money.
"Gaming companies can use the AMD Fusion Render Cloud for developing and deploying next-generation game content, to serve up virtual world games with unlimited photo-realistic detail, and take advantage of new delivery channels as open and diverse as the web itself," chirped AMD.