He reiterated it's "a brand new franchise", meaning all the "lore, art, and game play" have no pre-existing foundation. The process is "overwhelming" but the Blizz "track record" says it all.
Currently the new MMO is using the World of Warcraft engine to run a number of tests from the development team, and that's all there is to go on the matter for now.
"We have nothing to advertise for the new MMO because it’s a shell of a game thus far. We’ve already stated it’ll be a brand new franchise, which means the lore, art, and game play are being developed entirely from scratch," Zarhym told WorldofWar.net.
"It’s an overwhelming process, but a process through which we excel. Our track record supports this." It's hard to imagine Blizzard away from Diablo, StarCraft and Warcraft...
Source: Shacknews