Launching new intellectual properties for just film, TV or videogame is so boring now. Jerry Bruckheimer Games wants multi-medium IPs to conquer the future.
To that end, ex-Microsoft guy Jim Veevaert and ex-Ubisoft dude Jay Cohen have been enlisted over at Bruckheimer. They’re president of production and development respectively.
What, no King of production? What lousy company prospects they are. Veevaert previously worked on Halo 3 as an executive producer and has liaised with Epic, Bungie and Rare during his time in the Microsoft Game Studios’ trenches.
Ubi Cohen meanwhile has had his creative finger in the intellectual franchise pies of Assassin’s Creed, Prince of Persia, Ghost Recon and Splinter Cell.
”We’re tag teaming this, we’re using our combined 25 years-plus experience in production and publishing in the industry to really get close to the metal and develop new products, to really be focused on working with the top tier talent,” said pres Cohen, speaking with GamesIndustry.biz.
”We’re going big,” said fellow pres Veevaert. ”We want to focus on a few really big projects to make sure that we have the impact.”
”At the same time we have the opportunity of working with the creative teams at Jerry Bruckheimer’s studios to integrate the right creative entities to help us tell great stories. We’re going to focus on working on very big productions.”
The general idea is that launching new properties that could head to film, TV or videogame at any time should help keep creative juices flowing, and hopefully deliver a non-sucking product to the audience/gamers.
”What’s happened in the past is that publishers and studios on the film side were getting together with ideas and going with a very traditional model, but they really weren’t close to the productions themselves.
So when a good idea had filtered down it was already in production, great ideas couldn’t be implemented effectively and efficiently,” explained Cohen.
”Now, with more of a producer model, we can get games, films and TV exec producers sitting at the same table, at the same time and discussing the same ideas. It can become a very powerful chemistry to be able to create from the onset.”
In any case, two videogame industry big wigs have just got themselves some even comfier leather chairs with booth babes for secretaries (not confirmed) - you lucky sods.
Jerry Bruckheimer Games - a vision, or a nightmare for gamers?
