CEO Alex Rigopulos of Harmonix has said The Beatles are already more than ”just a licensing challenge”, it’s an extension into ”another medium.”
He reveals in an interview with Ars how the team couldn’t just slap some Beatles tunes in and call it a day, it had to have a ”creative resonance” which was an ”intricate part”.
”In the case of the Beatles, the licensing is, of course, complex. But what’s more complex in a product of that sort isn’t just the licensing of the music; we’re trying to create something that is an art object, that’s really an extension of the Beatle’s music into another medium,” Rigopulos explains.
”When that’s the case, it’s more than just a licensing question, you need sort of a creative resonance with all the principles involved, and really that was the most intricate part of the project: getting everyone who had a voice in this to understand the potential and feel good about what that potential was and coming together with a common vision about what the thing was going to be. It’s more than just a licensing challenge.”
He adds: ”We’re in an environment right now where there is a greater willingness from the record companies to experiment and try new things.” Revenues speak volumes.
Click here to read the full interview between Alex Rigopulos and Ars Technica.
