New IPs are like "solving a giant puzzle in your head," and if ever forced to work on a licensed product he'll "put a shotgun" in his gob. Originals are "best-selling and the strongest titles".
"There have only been two Gears games," Bleszinski tells . "There are still plenty of opportunities for things you can do in a cover-based shooter and there are still a lot of stories to tell in the Gears universe."
"I'm not burned out with the franchise at all," adds the self confessed 'giant douchebag'.
"But there are tradeoffs. With an established IP, you're not saying, 'are we going to do cover?' and 'who is this Cole Train guy?' It's all there - the writer writes and it's a known entity. But with a new IP, it's raw and wide open." Cliff Bleszinski hearts rawness and openness.
"It's like solving a giant puzzle in your head, and it's great," he stated.
"Whenever I talk to people in the business, I ask them what they're working on. When they say, 'I'm working on a new IP,' I say, 'Good for you!' because if tomorrow someone came to Epic and forced me to do a licensed IP - 'You have to make the new videogame for the new Mummy movie'- I would go out back and put a shotgun in my mouth."
"Original IPs are the best-selling and the strongest titles in the industry because they generally don't have to adhere to rules or limitations," notes Bleszinski.