Chairman Kazuo Hirai of Sony Computer Entertainment claims that they're still top dog and adds the Xbox 360 platform "lacks longevity."
The confident exec dismissed Nintendo as a competitor because they're in "a different world" from Sony. Hirai concludes that PS3 will have the "higher install base" by the end.
"I'd like to think that we continue official leadership in this industry," Chairman Hirai told Official PlayStation Magazine.
"It's difficult to talk about Nintendo because we don't look at their console as being competitors. They're a different world and we operate in our world - that's kind of the way I look at things."
"And with the Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity," he continued.
"Last time I checked, they've never had a console that's been on the market for more than four or five years and we've committed to a ten year life cycle, so you do the math."
"And unless things go really bad, there's no way that at the end of a life cycle our competition is going to have a higher install base."
Sony and Microsoft have recently escalated the corporate war of words, with each accusing the other of various slip ups. Now we wait for Microsoft's next volley I guess.