Ian Stevens of Tigon Studios, the one that "huge nerd" Vin Diesel owns, has said how hard it was dealing with Vivendi when they didn't really care for Riddick.
The studio boss reveals "an incredible lack of interest" surrounded Escape from Butcher Bay, from everyone, until E3 happened. That's where 'eyebrows raised' for the "first time really."
"To be honest, up until we started getting review scores, the feeling we had from most people was an incredible lack of interest. Seriously," Stevens tells .
"It was a movie game, it was a developer that people hadn't really heard of, it was some actor that people weren't really sure they liked, and it was a publisher that didn't have a reputation for quality. Nobody really gave a sh*t."
"I remember at E3 that year, when people actually got a chance to play it, you could see their eyebrows raising. But that was the first time really. We felt as if nobody was really going to pay it any attention," he went on.
Yes, the "meat-head action star" Vin Diesel is in fact "a huge nerd and a huge gamer". The Hollywood man formed Tigon Studios back in 2002 as a bridge between tinsel town and videogames.
"The thing we took away from Butcher Bay more than anything was just hoping that we might have a better experience with the publishing process the next time around," said Stevens.