It's all those automatic updates, "easy friend finding" and the chance to play Steam bought titles on any PC. Valve's Portal is pre-installed too.
"With its automatic game updates, easy friend finding and the ability to play your Steam purchased games on any PC, Valve has helped simplify PC gaming to make it more enjoyable," said Dell's Frank Azor, reports Edge.
"It's for these reasons we selected Steam to compliment the Alienware experience." So that's Steam and a copy of Valve's Portal pre-installed on Alienware PCs from now on. The digital platform from Valve is said to hold 70 percent of the online market.
Do you buy Alienware brand computers to fuel your gaming needs, videogamer?