Sure it may have something to do to with it being "smaller, and whisper-quiet" too but c'mon, it's damn good to look at. There's "great feedback" from it.
"We are hearing great feedback from retailers that the new Xbox 360 250GB is experiencing unprecedented demand,” said Microsoft, reports .
“Consumers are eager to experience this new console, completely redesigned for the future of entertainment: sleeker, smaller, and whisper-quiet."
“Strong demand for the new Xbox 360 250GB combined with a $50 price reduction in the US on the Xbox 360 Arcade and Elite consoles, now US$149.99 and US$249.99 respectively, has resulted in a significant sales spike for Xbox 360 since the new console hit shelves on or around June 14.” The new console was shown at E3 2010.
All this chest beating and 'apple of my eye' talk from Microsoft comes after the NPD have spewed their mighty US retail figures out into the world for the big boy publishers and platform holders to comment over - and pat themselves on the back with.
194,600 units of Xbox 360 shifted compared to 154,500 PS3s in May says NPD. Both were naturally beaten by 334,800 and 383,700 of Wii and DS respectively. Are you a proudly vane consumer who just must have the prettiest and shiniest new gear?