"resonates" with us consumer types, thanks to its high 'one disc' capacity.
It helps avoid "multiple discs" for large games without sacrificing 'higher fidelity'. Occasionally the "competitive advantage requires games".
"Interestingly enough I don't think Blu-ray resonated much with consumers when it was first part of the package," said EA boss John Riccitiello. "I think it is resonating now in a pretty big way, because a consumer doesn't have to buy two devices when they can get one and it's not multiple discs for a large game, it's one disc and the fidelity is higher."
"Sometimes the competitive advantage requires games to show it off to prove it's compelling." Riccitiello loves the console wars that engulf giants Sony, Microsoft and even Apple because it's a "gigantic war for which we sell the bullets".
Riccitiello seems optimistic about Sony's response to Apple eating up the handheld market by unleashing the PSP2, which is rumoured to be a 'portable PS3' in power.
"Having something as powerful as a PlayStation 3 in your pocket is a pretty compelling idea," he continued. "So reading in a press release that it's as powerful as a high-end console in your pocket is sort of a little flat. Look at it the first time; when you actually see it happening it can be awfully compelling." PSP2 is due out in 2011.
Are you a Blu-ray consumer, videogamer?