The Xbox 360 platform holder will reportedly spend over GBP 4.2 million on marketing Halo: Reach. Sony doesn't quite have that inclination to splurge.
"I don't think we'll ever outspend Microsoft," said Dille matter-of-factly when asked if Sony would top Microsoft's ad budget for Kinect with PS Move. Sony tends to prefer more viral marketing techniques like the established, and excellent, Kevin Butler ads.
PlayStation just turned 15 and Sony are celebrating the achievement in-house with "several big cakes. It's hard to make cake for 1,800 people," joked Dille.