41 percent were aware it was out there but haven't bothered with it, while 43 percent had no idea at all, likely own the Nintendo Wii or PS2.
Magid Advisors president, Mike Vorhaus, toldthat it was likely the 43 percent pool owned consoles that didn't promote downloadable content - unlike the Xbox 360 and PS3 that likes to have us choke on it, and begging for more scraps.
US retailer GameStop has announced they'll be selling in-store download items next year, in the hope of cashing in on the digital craze. Do you snap up DLC, videogamer?
Study shows a huge 85 percent don't buy DLC, sampled 800 gamers
12 January 2010 | By Simon Priest