Shops can show a ”range of content” with ”experienced store staff” helping consumers, while digital has no ”equivalent of that.” It’s still ”too confusing”.
”The reason retail has been around for thousands of years is because it works really well at showing you a range of content, having experienced store staff that can find the game you are looking for, tailor choices to your needs and up-sell you something you hadn’t thought of,” said SCEE boss Andrew House.
”Digital, for me,” he continued, ”still has a challenge in that it doesn’t have the equivalent of that. Browsing is a little overwhelming and too confusing, and that’s the challenge that makes me think there’s a strong role for physical media for years to come.”
Many are embracing the digital store as the way of the future and Sony even tried out their own digital-only experiment with the PSPgo, a notable failure. Many argue that the world still hasn’t got the infrastructure yet to handle more digital frontiers.
