Ad agency Deutsch LA is behind the creation of Rivers, just as they are behind PlayStation future man Butler. Rivers is first up to bash “noob kids”.
Let’s hope they have the creative stones to pull off an interesting character out of PSP loving Marcus Rivers. The Kevin Butler series of adverts have been welcomed as a large success, with fans happy to see Sony embracing humour over just plain weird.
Rivers will be deputy of PlayStation, also holding the post of deputy of unbelievable game deals to sibling relations; he’s one busy kid. Already he’s a part of Metal Gear Solid: Peace Walker and ModNation Racers ads for PSP.
Do you enjoy the Kevin Butler revelations? Check out his ModNation Racers expose…
Source: Siliconera