"consumer dollars" from UFC 2010.
That's why it has been "softer" in sales then they would like. Last year THQ had the "perfect storm" for UFC sales, this year "Rockstar did" for RDR.
"Our sales were softer than where we would have liked them to be," Rooke said. "We know our UFC and MMA fans have bought it, but we haven't delivered the broader sales yet."
"That's largely down to Red Dead Redemption. Rockstar have probably taken a fair amount of our market share. They shipped 5m units, taking a lot of consumer dollars."
"Last year, we had the perfect storm," he continued. "This year Rockstar did. That's not to say our sales were in any way disappointing. We still managed to ship 2.6m units, which is a fantastic achievement, and that figure is still growing."
"And we've got a long tail with that product," he said. "We absolutely believe we will deliver our initial sales expectations for UFC and the 2010 edition has been a phenomenal success." Red Dead Redemption dominated sales charts for weeks.
Have you managed to get Red Dead Redemption and UFC Undisputed 2010?