In that regard we're like the movies industry he says, where "an event movie" or an indie film pull in the crowds - others Bleszinski will just " f***ing rent".
"I'm going to go on the record and say that I believe the middle class game is dead," Bleszinski told a GDC audience this week.
""It needs to be either an event movie – day one, company filed trip, Battlefield: LA, we're there. Avatar – we're there. The Other Guys starring Will Ferrell and Marky Mark? Nah, I'll f****** rent that, I don't really care - right?"
"Or it has to be an indie film. Black Swan – I'll go and see that. I'll go to The Rialto or I'll go to the AAA Imax movie. The middle one is just gone, and I think the same thing has happened to games." Gears of War 3 releases exclusively on Xbox 360 this year.
A lot of big name publishers says they are reducing their fiscal line-ups to ensure quality is high for every release they do have and recently Activision canned the near-complete True Crime: Hong Kong from United Front Games for being too 'meh' for their tastes.