Sony wants a ”more family market.” Ryan stressed the core gamer will ”not be neglected,” as they’ve got ”great stuff” coming. Third-parties will ”open up” the market for PS3.
The ‘true success’ of PS3 is yet to be realised in the UK because of the price, argues Jim Ryan, who said the ”vast majority of the business” for PS1 and PS2 was at ”sub £129 price points.”
”Now we’ve only got to £199 in the UK a couple of month back so you can see there’s still a lot of PS3’s potentially to be sold,” said Ryan speaking to the Official PlayStation Magazine. Sony wants to widen their audience for the latest platform by offering a greater variety in their video games catalogue, in which third-parties are key.
”I think you’ll see us taking the console more towards a slightly younger demographic,” he continued. ”More family market. The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS2 but haven’t yet got to on PS3.”
Is the PlayStation 3 still a slumbering giant because of its price point? Will Sony manage to broaden their install base with younger gamers and families - essentially muscling in on Nintendo’s area of expertise?
