PlanetSide 2 reveal on Thursday

Clever gamers can examine the meta-tag, which reads: PlanetSide 2 is the only first person shooter that delivers truly epic, massive combat on a scale never before seen in stunning, breathtaking detail. Be a part of explosive action in a futuristic world with forces ranging from tactical squads to thousand player armies all taking place in real-time on enormous open-world continents.

The oddest thing is that the countdown will hit 0 on July 7 at 7PM. That's Bungie Day and Bungie's obsession with "7's".

You don't suppose...