Free-to-play 'triples' LOTRO profit

Over 1 million new players signed up, 20% of former players came back, a 300% rise in concurrent users and 400% in active. MMO that, cynicism!

These little statistical revelations came from a TenTonHammer podcast with Turbine's executive producer Kate Paiz and communications director Adam Mersky. Later this year Rise of Isengard will release for it along with better cosmetics and novelty pets.

Have you fired up Lord of the Rings Online since it went F2P?