They’ll be topping $100m or so each he believes, and Riccitiello affirmed Battlefield 3 was ”designed” to take Call of Duty down. EA can ‘serve’ 233m unique users.
Within 3 or 4 years the world could be home to 3 billion videogamers, whereas today we stand at half that, eclipsing TV viewers thanks to the continued rise of digital and mobile gaming. World domination is our lofty ambition.
”People don’t really do anything else when they’re playing games, they’re focused on it,” he said. “When people watch TV or use the internet, they’re usually doing something else.” Dynamic content can be served to around 233 million users through EA he boasts.
Over 15 million hours of gameplay online is provided through EA servers to 5 million unique users every day, revealed Riccitiello. ”…today’s consumer is very much expecting advertising … we didn’t have that understanding a few years ago.”
Bidding wars could soon erupt over prime videogame-based ad spaces he said.
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