Guillemot said that when EA bowed out of Ubisoft, it galvanized the company: “When they left it changed lots of things for us. We had a competitor owning a share of the company and we were always wary that they could decide they would go for the company – and that wouldn’t have been welcome.”
He added, “so now we are totally independent again, we feel a lot better, we are number three and our goal is to beat those guys, EA and Activision, at some point.”
The past few years have been good for Ubisoft. “We got from number 25 to number three, so we think that we can continue and that it is possible to be number one,” stated Guillemot. ”It’s not certain, but we are taking the steps that we think will get us there.”