"simultaneously," with the results played out in real-time.
Thanks to this the "delay and frustration" caused by most turn-based games "has been eliminated," boast the studio. Set in 2098, it's all-out corporate war.
Here's the official Fray blurb: "Fray is played in turns, where all players choose their actions simultaneously. When actions are chosen, or the timer has run out, the action then plays out in real-time cinematic fashion with dynamic camera angles."
"By virtue of the simultaneous action selection system, the delay and frustration of most turn-based strategy games has been eliminated." Fray's world of 2098 is on the brink of collapse and mega corporations are battling it out. Fray releases on PC this year.