According to Pachter’s investor update, Electronic Arts will spend between $45 and $50 million on marketing and advertisement on Battlefield 3. In addition, the publisher has pushed up the release date from November to October 25 in an attempt to hit stores first, getting the jump on MW3.
Electronic Arts even purchased a ModernWarfare3.com domain that redirects gamers to the official Battlefield 3 site.
While Modern Warfare 3 will likely dominate sales charts, EA is doing its best to make sure Battlefield 3 gets a big chunk of the gamer dollar.
