In an interview with Eurogamer, Rovio vice president of franchise development Ville Heijari bragged, “The valuation from our point of view is somewhere, I dunno, maybe north of PopCap. We’ve set the bar pretty high from early on, because we really think we have a lot of opportunities with our Angry Birds IP and there’s a lot of creativity at the studio beyond Angry Birds.”
While it seems that Rovio is all about Angry Birds, which was developed by Chillingo who were acquired by - yes - Electronic Arts, they are responsible for a few dozen iOS and mobile apps. What’s even more interesting is that they develop a lot of mobile titles as a contractor for Electronic Arts, making portable versions of Burnout and Need for Speed.
But Angry Birds is their cultural touchstone, and they have merchandised the heck out of it too, especially the plush toys. The only real question is if they can duplicate the success of a game developed by a company no longer in their stable.
