When the PlayStation 3 version of Battlefield 3 was on Jimmy Kimmel Live, some PS3 gamers have complained that it was a downgrade from what they'd seen from DICE's shooter in previous videos and demos. Of course, previous demos had been running the PC version.
Johan Andersson, Rendering Architect at DICE tweeted, “Why would anyone expect that console would look the same as PC? If that was the case we would have failed with the PC version.”
It doesn't help that the PS3 version was also pre-alpha (as the PC version is), so it's not representative of the final product, as DICE General Manager KM Troedsson pointed in his twitter: “Of course, everything we show is pre-alpha… until we hit alpha."