However retailers are thought to aggressively embrace this and could mark it down to around GBP 179.99. Codemasters expect another snip before Christmas.
Trade insiders feel that Sony will pick the lower RRP of £199.99 in the UK. Gamescom takes place in Cologne, Germany this August. “I would anticipate a further price cut on existing consoles prior to Christmas,” said Codemasters’ Rod Cousens.
”It’ll probably happen around September and Gamescom may be interesting. But there’s also time for a further cut next year, before Wii U is out.”
Analyst Nick Parker noted: “£199.99 makes sense as it keeps Sony’s options open for another drop, but they could be more aggressive. Microsoft wants to be No.1 but I expect it is adopting a ‘wait and see’ approach with possible new value-added deals on Kinect.”
Nintendo Wii has seen price drops in the UK recently as it comes to £99 and retailers are expected to drop it again this Q4 to around £79 to help clear stock as the Wii U arrives. Are you still holding out for some price drops before getting an Xbox 360 or PS3?
