"There big story of the show was the PS3 price cut. Are you feeling any pressure to move down a little?", said Lewis. "No. As you can imagine, we plan for these scenarios all the time. For me to sit here and say that was a big surprise would be a lie. Respect for what they do, of course."
"I love the competition, actually: it keeps us on our toes, and consumers benefit ultimately. We think we offer great value now. We have better service provision than anybody. We attach more effectively than anybody. I think Xbox Live’s enviable. What we’ve achieved with Kinect has given us growth that I think others would aspire to at this point in the lifecycle."
"We’re happy with our position. While we’re not complacent about the competition, I wouldn’t trade places," Lewis concluded.