They'll also appear on Sky 1 HD and Sky Anytime sponsoring The Simpsons. It's a "perfect time of day for dads and sons" to be watching TV, claim SEGA.
"It's on air every single day of the week and at a perfect time of day for dads and sons to watch TV," said SEGA's UK marketing director Amanda Farr. "40 per cent of boys will see the idents over 60 times, an incredible frequency."
Sonic Generations releases on Xbox 360, PS3 and Nintendo 3DS November 4th.