According to managing director of Sony Computer Entertainment UK Fergal Gara, “Consumers decide how relevant it is. It’s fair to say consumers have decided it’s not hugely important at this time. It’s a capability we’ve got. It may have a bigger life a little further down the line. It’s great we can do it. It doesn’t seem to be the most powerful USP at the moment, so you’ve seen us shift our effort onto fresh new exciting IP. I’m certainly really pleased to see the strength of that as we look into next year. We’ve seen a resurgence really with the strength of the output from the studio network.”
Gara stated that the glasses requirements were a barrier.
”Whether you look at movies or games, wearing the glasses and consuming 3D in that way in the home isn’t hugely popular. That’s just a fact,” Gara noted, ”I haven’t read detailed research on it, but the glasses will certainly be a big part of the hassle factor. I also think there’s a bit of a difference between the highly focused viewing and the more casual viewing. In the home people tune in and tune out a bit, and doing that with glasses on and glancing at your tablet or pausing for a bit, compared to the cinema experience which is a solely focused experience, you know there is a difference emerging there.”
It’s also probable that consumers generally don’t buy televisions unless they need a new one.
