Give people the same old thing and "they get accustomed" and reject new things. Remember Me is "kick ass" without blood or ultra-violence. Plus it stars a female, of mixed race!
The point the studio is trying to get across: don't feed the troll. Video games have become "such a formatted medium, but it's the most powerful medium in the world", said Moris.
Our industry "has the most potential in the future. Yet everything is formatted. We just wanted to do things differently." Remember Me is a new IP being created by Dontnod and published by Capcom for console and PC. It stars a female lead character, living in a futuristic Paris where she's a highly trained agent who 'remixes memories' for clients.
"How f**king stupid is this industry to only bet on those stereotypes? It's the only thing you give people, they get accustomed to it and don't want anything else," exclaimed creative director, Jean-Maxime Moris.
"...our character, Nilin, is mixed race, she is female, her sexual orientation is her private life, so I won't go there."
"She runs around, climbs, leaps, kicks guys' asses, remixes their memories, only kills a few people - and does it all in a game with no blood. We made those choices to say: 'look you can have something that's kick ass, something that's powerful, and you don't need it to be ultraviolent'."
Moris also doesn't believe creativity is limited by technology. "If we were still on the SNES I would be happy to do games for it. I fully respect technology and the people behind it, but we often mistake technology for art," he told .
"One day we'll reach a point where the uncanny valley has been crossed. There will be a point where photo realism has been reached and AI will be perfect, then we'll look back and say: "Okay it's just like the real world - what now?" What we'll try and create is interesting experiences - immersive, fun games - but I had that on my Gameboy."
Remember Me releases on Xbox 360, PS3 and PC in May 2013.