Volition has announced that some new downloadable content will be hitting Saints Row: The Third on the 17th January. The DLC is titled "GenkiBowl VII", and will have the leader of Saints being forced to participate in Professor Genki's biggest, most violent game show yet.
According to the press release, "A genius in entertainment and mayhem, the man-cat Professor Genki has put together the most watched game show event on TV, Genkibowl VII. But every game show needs a star contestant, and Professor Genki has chosen the leader of the Saints. With the Saints’ reputation for excessive murder and carnage, Steelport’s own Zach and Bobby (of Murderbrawl fame) will give the play-by-play commentary with their newest colleague, Tammy Tolliver.”
The DLC will cost 560 Microsoft Points ($7 USD), but Saints Row: The Third Season Pass holders will receive it for free.