BBC excited by Sony's Wonderbook

BBC Worldwide has expressed its excitement at the prospect of Sony’s Wonderbook.

Speaking to MCV, EVP of digital entertainment and games Robert Nashak believes BBC products such as Dr Who and Walking with Dinosaurs could be a huge hit on the Wonderbook.

”It was really exciting for us to see the Wonderbook at the Sony conference. We are a big believer in Augmented Reality, we are a big believer in story.”

“We like to call ourselves the storytellers to the world, and if you talk to people around the world, they associate the BBC with news and they associate the BBC with great stories. You can imagine our properties coming to life in a book that is like a virtual pop-up book. It is very exciting for us to contemplate and think about.”