"plan to maintain the same discounts".
The email, if proven real, is asking studios what discounts they want for their catalogues. A red emblazoned "DO NOT make the dates of the sales public" is evident. So Holiday sales begin...
...Thursday, December 19th until Thursday January 2nd. Why doesn't Valve want these dates known? Because such knowledge hurts sales between now and then.
Although it could be argued it's near pointless to hide them any more given that everyone who knows Steam expects much cheaper pricing during the seasonal holidays. It's right up there with expectations the tides will come in and go out, or that the Moon will give us our Sun back after an eclipse (hopefully - fingers crossed).
"The Steam Autumn Sale will run from Wednesday Nov 27 until Tuesday Dec 3. The Steam Holiday Sale will run from Thursday, December 19 until Thursday January 2. Please DO NOT make the dates of the sales public," states the alleged email, posted via . Another user and the source is a Russian developer.
Whether the email is real or not, Steam sales are coming and our wallets have right to fear them.