As with Saints Row the Third, Volition has released a character editor ahead of the release of Saints Row 4, where players can customize their own importable President.
Players can also upload their President to compete in an "election". "Enter the election campaign and promote your President in the community on saintsrow.com - the crazier, the better!" states the developer, "Presidents created in the Inauguration Station can be uploaded via the website and can then be transported to virtual Steelport in Saints Row IV to use as playable characters at the game’s launch."
Check out the Inauguration Station trailer for Saints Row 4, which will be released in two weeks on PC, Xbox 360 and PlayStation 3.