What other ways are Sony looking to nip at the heels of their major rival? Allowing their latest DualShock controller for the PS4 to work with PCs is one such way. The pad will offer "basic" functionality.
That means the core of the pad will be "just fine" with software, while the touchpad is unlikely to be used, mostly because it would make little sense to accommodate it for so small a user base.
It's unclear at this stage whether specialised software will need to be installed, or whether a simple driver plugin will get the DualShock 4 up and running like the Xbox 360 pad.
DualShock 4 controllers are being priced around £54.99 as standalone purchases. This should help out PC gamers who prefer Sony's approach to game pad design, where shapes trump letters.