Speaking at DICE Europe, Kislyi says $75bn in revenue for games is 'squandered potential'. Studios must band together and "change people's view" if we want $200bn.
There needs to be a coming together where we constantly promote and evangelise the games industry as a whole, which would empower studios and IPs in return.
Big properties, like League of Legends and World of Tanks, could start sharing data, insights and tricks learnt through social networking to bolster one another's successes, he argues.
"We are going to use these things smartly to change people's view and perspective on games," he said. "We have to change the perception of games in pretty much the whole population. We have to bring games inside people's lives."
Stop just thinking of your own product, he begs. "Ask yourself a question. In the last seven days, how much time did you spend making the industry - not just your games - look better? ... We need to go out. We need to push it. We need to take this information to the world. We need to become missionaries."
"If you do this, I think that $200 billion revenues will be very small compared to what we have in a few year’s time."
Wargaming.net has rocketed to financial success with studios being opened around the globe in a short timespan thanks to the immense success of their free-to-play MMO World of Tanks.