Indie studio KnightMayor has cancelled the Kickstarter campaign for Souls-influenced, story-based fantasy RPG Mooncrest after it only received 11% of its $400,000 goal in the first week since going live.
That's not the end of the project, however; the team, which includes several former BioWare designers, is going to rethink its approach, and plans to return to crowd-funding once there's some in-game footage to share.
"Coming out of the gate things looked great," writes a member of the team in the latest update, "but a weak project video, coupled with poor messaging, and no ingame footage was the death of us. I planned on doing a full postmortem on our experiences with Kickstarter, but at this point we’ve examined and re-examined everything so many times I'd rather focus on the positive and move on."
KnightMayor says it's learned a lot from the process, and plans to come up with a proper pitch video, go into more depth on what they hope to create, and generally tidy up their campaign before heading back to Kickstarter in the near future. In the meantime, you can keep up with the latest progress on the game's official website.