Before EA has even got the PR cogs turning on their upcoming new videogame property, Universal has won a bidding war to get it on the big screen.
The game is believed to be called "Dante's Inferno" according to sources. Variety reports it comes as a "surprise entry" as it's been snapped up before reaching gamers.
The videogame, and movie, will involve a rather heated journey (see what I did there?) through the depths of hell. EA have yet to confirm if the videogame will be called Dante's Inferno but it seems likely.
"The property shook up a sluggish material marketplace," reports .
"It was a surprise entry, because EA made past movie deals (including "The Sims" with Fox and producer John Davis and "Mass Effect" with producer Avi Arad) after the properties were already popular with gamers."
"This time around, EA hadn't even announced the existence of the game at the time the concept was brought to the film marketplace. EA declined to comment or confirm the game's title."
Whatever the final price tag was for the property, seven figures were involved. This is the second recent agreement Universal have made for some EA IP.