Big cheese of EA's Sports division Peter Moore is exciting to be "hitting this season in terms of quality and innovation stronger than we ever," or else a new tattoo awaits.
He's also claimed that "the future couldn't be brighter" for the FIFA franchise from EA, FIFA 08 is still doing the rounds in the UK's top 10.
Should the world make it a thing to prove him wrong though he may just brand himself with a tattoo of a competitors logo - 2K Sports?
"Some people don't like the heat. I actually love it, and it's been inspiring for me to see that our teams here do as well. Our teams are talented, passionate and motivated. It's a changing marketplace and they're responding to the demands of our consumers by developing some incredible products for the season ahead," said Moore.
"I read the forums, I read your posts on my blog, and we do extensive research and testing to deliver the best sports games on the market each year. We care what you say, we respond as much as we possibly can," he continued.
Well fans of the FIFA games may like all this confidence talk but until they see the goods Mr Moore you better start thinking about which body part you'll like your new piece of corporate art.
Clickto visit Peter Moore's Official Blog.