Activision-Blizzards Analyst Day is generating comments from all over. One of the fascinating peeks from inside the new company comes from a report by
MTV. They quote Bobby Kotick, CEO of Activision-Blizzard, as saying that the rock and roll band Aerosmith has made more money from the royalties they earn from Guitar Hero: Aerosmith than from any of their previously released albums.
Kotick said that “Guitar Hero: Aerosmith generated far more in revenues than any Aerosmith album ever has”. He added “merchandising, concert sales, their ability to sign a new contract (have) all been unbelievably influenced by their participation in Guitar Hero”.
Hopefully this will encourage other bands to participate in the Guitar Hero and Rock Band franchises.
