Kotick said that “Guitar Hero: Aerosmith generated far more in revenues than any Aerosmith album ever has”. He added “merchandising, concert sales, their ability to sign a new contract (have) all been unbelievably influenced by their participation in Guitar Hero”.
Hopefully this will encourage other bands to participate in the Guitar Hero and Rock Band franchises.
Activision-Blizzard: Aerosmith makes more money from Guitar Hero than album sales
16 September 2008 | By dtungsten