Microsoft's Aaron Greenberg has stated clearly that they "absolutely would not want to trade places with Sony," adding 360 FTW!
Sony dismissed rivals as glorified add-on peddlers, but Greenberg says Microsoft are the ones delivering greater value "than any other platform", they'd rather talk up their console than trash rivals.
Really Mr Greenberg? Sounds a rather boring viral marketing campaign. "We feel like being half The Price of the PS3 served us quite well this holiday," he said. Opps, pledge broken.
"The fact that we're doing this at half The Price of their platform, we feel confident that we're delivering great value," he added. "I believe that we deliver more value for games and entertainment than any other platform on the market."
"At the end of the day, consumers vote with their dollar," said Greenberg, playing the voter majority card. "I would rather talk about why you should buy our console than why you shouldn't buy the competitor's system."