Ex-Rockstar rockers Jamie King and Gary Foreman have put together a new studio called 4mm Games, where they'll grow IPs on mobiles before expanding to next-gen.
These times are "utterly unprecedented" in the videogames industry says 4mm CEO Nicholas Perrett. Women are a "super-underserved market" that will have their attention.
"It is an utterly unprecedented time in the history of videogames, as the Web and new business models disrupt the existing value chain," said Perrett.
King and Foreman have both helped launch Grand Theft Auto, Midnight Club, Max Payne and Bully, which are no small potato franchises and collectively have sold over 70m copies.
They aren't looking for MMO experiences but more casual titles says ex-NBC and Warner Music suit Paul Coyne, now serving as 4mm Games executive VP.
"There are lots of people who don't want to play men-in-tights games," Coyne said. "There's a huge audience already online who want to play games relevant to them."
This will include the greatly shunned woman’s market. "It's a super-underserved market that we'll be going after." Click to visit their official website.
Casual AND feminine games? Hmm...