"motion sensor peripherals" for its launch of 'EA Sports Active 2.0' for Nintendo Wii, PS3, iPhone and iPod.
Included with the new peripheral gear is a heart rate monitor "delivering real, measurable results," say EA. It's due out for release this fall.
The new motion sensor gear includes a wrist strap, a belt and a USB drive device. This new EA Sports Active 2.0, which is a working title, won't be heading for Xbox 360 reveals the press release, but it will grace the PlayStation 3. Probably down to...
“The launch of EA SPORTS Active 2.0* will define a new era of interactive fitness with the use of innovative motion sensor peripherals and a heart rate monitor that provide users with a fitness experience delivering real, measurable results,” said EA's Tarrnie Williams.
“As the number one rated fitness program for the Wii**, EA SPORTS Active proved itself as the industry leader and provided the foundation for our fitness franchise. The success stories we’ve received from our users show that EA SPORTS Active is changing lives and we’re so proud to be part of it.” The EA series is the number one interactive fitness line.
Now for the fancy blurb speak from the release: "The new EA SPORTS Active 2.0 innovative wireless control system will give users complete freedom of motion, making it even easier to get a workout that delivers great results."
"Using innovative heart rate detection technology, the heart rate monitor will help users monitor intensity, providing constant on-screen monitoring throughout the workout and tracking user data over time to optimize performance."
"The EA SPORTS Active 2.0 online hub will allow users to track and share all of their workout data, providing a centralized destination for all fitness, wellness and training needs. It will host a thriving online global community of EA SPORTS Active users who can share their fitness journeys, interact with workout groups and send messages to each other online to stay inspired and engaged."
"Users will also have the ability to download new workouts and exercises to their online connected PlayStation3 console to keep their workouts fresh and maintain motivation."
"EA SPORTS Active 2.0 provides total body conditioning using progressive exercise in new prescribed programs. A three-phase, nine-week program provides a fitness roadmap to help keep users motivated and on track of their fitness goals."
"Additional mini-programs will also be available to add on, keeping workouts fresh and inspiring. The EA SPORTS Active personal trainer will walk users through their workout and provide continued encouragement with feedback to ensure an optimal workout experience."
EA Sports Active 2.0, or whatever they will eventually call it, is currently in development at EA Canada in Vancouver. It's releasing for PS3, Wii, iPhone and iPod Touch this fall. Have you been using any 'interactive fitness' titles for your health, videogamer?