"give the best value" to customers as they browse their Internet wares.
What's "key" to their success are exclusive offers, like the Assassin's Creed: Revelations Animus Edition. GAME and HMV have refused comment so far.
"I don't know about ever being the cheapest place to buy games online, but we'll definitely give the best value," said commercial director Mick Finucane. An initial nose through the GameStop UK website has several titles cheaper than UK rivals.
"And by value I mean that we'll have good prices, great range, great selection of titles and products that you can't get anywhere else, which is key for the gamer. We really want to bring a better range, better variety for the core gamer out there."
"Yes, price is very important and we're going to be bringing as much value as we possibly can going forward," continued Finucane, "but our primary focus is to bring a new experience that they can't get anywhere else."
The "key" strategy in offering exclusive items.for the upcoming Assassin's Creed: Revelations is one such example of GameStop's
"You'll start seeing more and more exclusive offers come through as they're announced," Finucane said. "At the moment the announcement is the Animus Edition. But over the coming weeks you'll see plenty more exclusive titles being available."
The UK online store for GameStop will also be running special offers on a "daily basis", although many will be limited warned the executive. "Try and take advantage of them while they're up there because they will change," he said.
In the US GameStop has begun selling digital codes in store to be activated on the newly purchased Impulse digital platform they got from Stardock Games. "The plan is that we will implement a similar program in the UK," confirmed GameStop UK's Finucane.
Can GameStop weaken GAME and HMV's grip on the British videogamer?