According to Epic CEO Tim Sweeney, in a few years, AAA titles will be playable in a web browser.
The CEO stated in an interview with “We’re slowly heading in that direction as an industry. You should be able to take any game – a PlayStation 3 or iOS game, for example – and just go to that and play it from any web browser.",
Epic Games has already shown that the Unreal Engine 3 can be run via Adobe Flash in browsers.
Sweeney went on to say, “You give it any C++ program, like Unreal Engine 3, and it translates it to a platform-independent application that can run within Flash, within any web browser or on any platform where Flash runs." He then added, "That’s an awesome breakthrough; it shows you the possibilities."
AAA titles running in web browsers would effectively eliminate the middle man, according to Sweeney.
Both OnLive and Gaikai already have proven some games can be played via a web browser through internet streaming. They represent some of the "middle men" who would be eliminated through direct-Flash gameplay.