We spoke with lead designer American McGee and he suggested that the price would only be to start the game and fund a few chapters. After that they would need to get further funding, including the possibility of publishing deals which might upset a few backers.
Strategy Informer: $950,000 seems rather cheap for this kind of game. How are you able to keep costs down?
American McGee: That amount is less than what we'll need to develop the full game, but enough to get us started and deliver some initial chapters. We'll need to throw some of our own funding at it, work to secure outside funding (perhaps via publishing deals) and find other creative ways to bridge the gap. This is the kind of thing we do constantly as an independent studio, so I'm confident we can use whatever funding we secure to make an excellent product and expand on whatever gets built first.
Hopefully this means seeking Steam Early Access like Double Fine are doing with Broken Age rather than an actual publisher. Our full interview with American McGee will be up shortly, and the.