The Crew, where players are invited to show off their customization skills on a Mini Cooper 5, which will be included in the game.
According to the contest rules, "Participants are invited to register on The Crew’s website to create their own design for the Mini Cooper S. From colours and brushes to game stickers and even personal stickers (uploaded by the participant), the customization module specifically developed for the contest showcases the numerous car customization options to be available in The Crew. These designs are then shared on The Crew’s Facebook page and submitted to a vote by the fans. Top winning designs will be featured in The Crew when the game releases, early 2014."
Prizes being offered include limited editions of the game and other "goodies".
The Crew is being released on PC, Xbox One and PlayStation 4, and sorry US - the contest is only for EMEA (Europe, Middle East, Asia) residents. Gamers living in those regions can check out the contest at the official site .