Greg Rizzer, producer and designer of EA's upcoming Army of Two: Devil's Cartel, suggests games need to be taken less seriously.
"Especially in the market today where every shooter is claiming to be the most realistic, one of the things that's starting to slip away is games are meant to be fun," Rizzer told Eurogamer.
"Even if it's a game that's violent in content, we still as gamers need to be able to appreciate a Michael Bay-esque type of experience. And using all this new technology we have, why not?"
"When everyone is asking, how do you stand out from another game? Well, I think it's pretty apparent how we stand out from another game."
Do too many games, particularly shooters, take themselves too seriously? With the next-gen around the corner and ultra-realistic graphics on the way, will this get worse? Let us know your thoughts.