Only a handful of execs have responded so far but it's early days yet. John Koller, Scott Rohde and Nick Accordino tweeted their 'love' for passionate fans. Will gamer cries be heard?
Microsoft has been in the firing line a lot for their used games system, which hasn't been helped by all the mixed messages and confusion as to how it would work.
It was assumed then that Sony might prove a 'safe haven' for next-gen gamers who play used games. GameTrailer's Geoff Keighley is doubtful. "Microsoft is getting beaten up a lot on it," he explained. "Sony, I think, has been seen as this kind of white knight so far that's not going to restrict used games. Based on some of the things I'm hearing, I don't think that's entirely true, because I can't see publishers allowing one system to do one thing and one do another."
Panic has gripped the PlayStation masses and so the #PS4NoDRM and #PS4USEDGAMES campaigns began life on thein response, which target notable Sony bosses.
"This is why I love PlayStation fans - the passion bucket overflows," tweeted hardware marketing head, John Keller.
"Humbled by the outpouring of passionate PlayStation fans and their willingness to talk to us directly," said SCEA producer Nick Accordino. "Please know that we hear you. <3"
"I love passionate #PlayStation Fans!!" tweeted Worldwide Studios' Scott Rohde.
There has been no official statement from Sony regarding this campaign, and no response yet from #PS4NoDRM's top target, the president of SCE Worldwide Studios, Shuhei Yoshida.
One NeoGAF's open letter to Sony explains the hashtag campaigns:
"You might be wondering what the above hashtags really mean. Simply put, they are requesting you to keep things on PS4 as they are on PS3, when it comes to physical disc rights and second hand discs."
"Microsoft has ignited a firestorm in announcing a strategy for Xbox One that would see consumers unable to lend a disc to friends, unable to privately sell or swap a disc, and only able to trade discs at pre-approved retail."
"We believe this is a big mistake, and we'd like you not to share in it."